Your app icon will be no bigger than your users’ thumbs when it appears on their phones and tablets, so try not to overload your icon and include too many ideas. Avoid very dark or very light icons and test it before you use it. For developers, that makes the job of designing an app icon difficult – you want to create something that pops whether it’s on a black, white, or bright orange background. Most users customise their smartphone home screens to within an inch of their lives, and that includes setting a custom background. If you’re adamant about using a logo, make sure it fits inside the icon and consider spreading your wordmark across two lines or using initials instead. Decide whether your logo is instantly recognisable and necessary to include on your app icon – instead, most developers now create a symbol that catches users’ attention and drives downloads. Note: it’s possible to submit different icons for different devices and screen sizes.Īlthough brands like Uber, Vitality, and BBC News use their company logo as their app icon, most apps don’t. On iOS, icons are scaled down to 180px but must be submitted to the App Store in high quality at 1024px. With iOS and Android apps now portable on macOS and Windows, it’s vital that your app icon is scalable – it should look as crisp on an iPhone 4 as it does on a 32-inch monitor. If the app icon is too different, it’ll be hard for existing customers to connect the dots and find you. Though you’ll likely deviate from your usual logo or wordmark, your users should be able to recognise your brand right away, and there should be unity between your app icon, company website, and social media presence. Perhaps one of the most important pieces of advice we can give you is to follow your brand guidelines when designing an icon for your app. According to recent data, app store discovery drives 70% of all downloads, and a good app icon can increase downloads by up to 500%.īelow, we’ve put together some tips on creating the perfect app icon for your new software. But with more than two million apps on the Apple App Store and three million on the Play Store, making a real impact can be a challenge. Whether you’re promoting your app through pay-per-click, an influencer campaign or organically on the app stores, it’s vital that it stands out from the competition and encourages potential users to download it. You only have one shot at making the right first impression.
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